When something goes viral it seems like everyone on the internet knows about it overnight, but sometimes going viral takes a little more time. This Canadian Tire TV commercial titled Wheels first aired during the Rio Olympics back in the summer and only recently has been taking social media by storm with more than 138 million views at the time of this posting. Continue reading
Category Archives: disability
How amputees became the disabled darlings of Madison Avenue
Recently Campaign Live, an advertising industry media outlet, published several articles tied to increasing visibility of advertising and disability. Journalist I-Hsien Sherwood wrote groundbreaking editorial tied to advertising and disability. Prior to this article, whenever advertising and disability was covered by major industry media outlets like Adweek or AdAge, typically the focus of the story centered around one ad and the person or persons with a disability featured therein. Sherwood takes a more global perspective and posits the reasons for the rise in amputees being featured in advertising. In the article I was able to share commentary on the current state of disability in advertising. Continue reading
Advertising & Disability at a Crossroads: Stop typecasting and using us as props.
I love everything about Jaguar cars and I’m a big fan of Stephen Hawking, but the combination of the two in the British auto brand’s latest advertisement left me a bit disappointed. The plot line pulls in James Bond themes with actor Tom Hiddleston, portraying a secret agent and driving the Jaguar F-PACE. The luxury car maneuvers effortlessly across roadways through cinematic vistas to arrive at a futuristic mountain hideaway where Hiddleston meets Stephen Hawking. Watch the commercial before reading any further and come to your own conclusions on what type of character Hawking is supposed to be. Continue reading
Getting MORE Wholesome with Disability, Diversity and Acceptance
Food styling, features and benefits and an amazing taste profile are all must haves in the consumer packaged goods category. But for brands to truly shine and create lasting connections with customers, the brand’s own employees, store owners and families everywhere, Honey Maid, among others, realizes that advertising can be powerful and go beyond category must haves to community hope. Continue reading