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Author Archives: jloebner
Inspiration & Insight From Hill Holliday Creative Director
Dave Banta, EVP and Group Creative Director at Hill Holliday shared some powerful insights during a phone interview about the Liberty Mutual campaign that I’ve also blogged about in the past two posts. Dave’s background spans more than 25 years … Continue reading
Posted in Commercial
Tagged Blind, commercial, Hill Holliday, liberty mutual, Visual Imparement
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Liberty Mutual’s Responsibility Revolution
I believe advertising can start a revolution. After interviewing Teal Sherer and getting her take as an actor in the commercial, I was fortunate enough to interview Jennifer Anderson, Marketing Manager with Liberty Mutual, who shared more insights from the … Continue reading
Teal Sherer Actress & Advocate
I had the privilege to interview Teal Sherer, to learn how she brings conviction, visibility and voice to both her career in acting and support of disability inclusion and awareness. Originally from Lenoir City, Tennessee, Teal is an L.A. based actor, … Continue reading
Posted in Commercial
Tagged actor, advertising, commercial, Performers with disabilities, PWD, Screen Actors Guild, Wheelchair
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Advertising, Disability and Apple
With the news of Steve Jobs passing, I among many others, and those in the advertising industry are mourning. Advertising and Apple are intertwined, in the design and branding of the storied computer giant – and in the computers that … Continue reading
Posted in Commercial, technology
Tagged Apple, iphone 4S, People With Disability, Siri, Steve Jobs
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Start At Home, Rebuild Together & Recognize Disability
If you became disabled, could you continue living in your house? I was fortunate enough to find out first-hand about an organization coming to my community that would provide insights and assistance toward answering that question. HGTV, together with the … Continue reading
Disability, Social Justice & The Power of Creativity
‘Justice for all’ are three words we, as Americans, solemnly pledge, affirming our allegiance to country and community. But when it comes to social justice for people with disabilities, there is still a wide gap. Academy Award winning actress Marlee … Continue reading
Transformational Tea Kettles
How can something as simple as a new tea kettle design create buzz in advertising and creative industries and become transformational for people with disabilities? In this post’s two examples, Michael Graves and OXO share the power Universal Design is … Continue reading
Posted in Universal Design
Tagged advertising, disability, Michael Graves, Oxo, Target, Universal Design
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Stepping Forward: Advertising & The Amputee Athlete
Paralympians Break The Ad Barrier was the title of a BusinessWeek article published in 2008. Just in the recent past, only three years ago, disabled athletes were granted a small advertising foothold of endorsements and sponsorships mostly dominated by gold … Continue reading
Posted in Amputee Advertising
Tagged advertising, disability, Olympics, Paralympics, Perfection
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Silent Segregation
“Madison Avenue is full of blue-bloods.” This was the blanket description of the industry’s leaders that a friend provided when I shared that I was going into advertising. Within venerable, established Madison Avenue agencies, an Ivy League diploma, New England … Continue reading
Advertising & Disability Go Hand In Hand
Belgian amputee, Tanja Kiewitz. Have you seen the Benz branded bionics? Disability and advertising made it into the headlines of Adweek, one of the industry’s leading news publications, when Matthew James, a 14-year-old British amputee, wrote to Mercedes Benz asking … Continue reading
