Category Archives: Amputee Advertising

Stepping Forward: Advertising & The Amputee Athlete

Posted on August 31, 2011 by

Paralympians Break The Ad Barrier was the title of a BusinessWeek article published in 2008. Just in the recent past, only three years ago, disabled athletes were granted a small advertising foothold of endorsements and sponsorships mostly dominated by gold … Continue reading →

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Advertising & Disability Go Hand In Hand

Posted on August 18, 2011 by

Belgian amputee, Tanja Kiewitz. Have you seen the Benz branded bionics? Disability and advertising made it into the headlines of Adweek, one of the industry’s leading news publications, when Matthew James, a 14-year-old British amputee, wrote to Mercedes Benz asking … Continue reading →

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