The luster of Paralympics gold is waning in the minds of advertisers and agencies (not that it shined brightly among marketers in the first place), but advertising and disability continues to win big…sort of. This year, at the 10th Annual ADCOLOR Awards, which is the advertising industry’s premier event recognizing work that promotes diversity and multiculturalism, the Ad Of The Year went to “How Do You See Me.” Produced by ad agency Saatchi & Saatchi, the ad was for CoorDown, Italy’s national organization for people with Down syndrome, but the well-intentioned ad has actually generated heated conversations and negative commentary among many vocal advocates in the disability community. Continue reading
Category Archives: Down Syndrome
The Gift of Inclusion
Like so many other boys and girls this time of year, Izzy Bradley is excited about the prospect of opening presents, but what’s unique about two-year-old Izzy’s story is that her enthusiasm, captured in a Target ad has now been shared by millions of people. Continue reading