Most people know April 15th as tax day, but its also National American Sign Language Day and Burger King had a whopper of an idea to create some fun connections while connecting advertising and disability. Continue reading
Food styling, features and benefits and an amazing taste profile are all must haves in the consumer packaged goods category. But for brands to truly shine and create lasting connections with customers, the brand’s own employees, store owners and families everywhere, Honey Maid, among others, realizes that advertising can be powerful and go beyond category must haves to community hope. Continue reading
In March 2016 I was fortunate to participate on the panel Lights! Camera! Access! 2.0 Disability-inclusive Diversity – Advertising Through a Brand New Lens at the Forum on Workplace Inclusion. The conference convenes in Minneapolis each year to engage people, advance ideas and ignite change around the topics of diversity, inclusion and equity. Continue reading
You may be wondering how making apple and cheddar melts in a Honey Maid commercial ties into greater inclusion of people with disabilities in media, but if you read on, you’ll know that it does. Recently I had the wonderful opportunity to interview Stephanie Woodward, J.D. disability rights lawyer and activist who is currently director of advocacy at The Center for Disability Rights on her role as advocate and about her involvement in the Honey Maid commercial. Continue reading
It seems like in our industry marketers and agencies often clamor to be the first-to-market or the next big thing or want to ride the newest trend where CMO’s and creative directors will pontificate all day long on generalist statements about content being king and that we need to move on from millennials to a younger, hipper audience, but conversations are quieted within the industry when disability is brought into the mix.
This isn’t just my opinion that people with disabilities are rarely seen in advertising, it’s now, in part, academically proven. Continue reading
Alice Wong recognizes the need for disability visibility in advertising and beyond. She is a strong presence in the disability community whether at the White House meeting with President Obama or on social media with her always visible, passionate and unique spin on topics. Not only is Alice a storyteller herself, but she is a conduit for people with disabilities and their own storytelling through the Disability Visibility Project. Continue reading
My industry gets alot of flack, and some of it is well deserved. Picture that annoying ad or jingle that gets stuck in your head from used car dealers. But some of the most powerful and connective advertising goes beyond a product’s features and benefits to brands recognizing, incorporating and advocating for societal shifts. Many advertisers are now weaving people with disabilities into brand narratives.
Do these advertising images that use people with disabilities help change attitudes? This was the central question of a talk held at the University of Texas, Arlington, by disability studies and media scholar Dr. Beth Haller. Continue reading