Screen Shot 2016-08-22 at 10.05.03 PM
Olympics, Paralympics, Social Justice, Toykyo 2020

How Will Sagamihara Shape The 2020 Tokyo Paralymics Disability Stories?

The Rio Paralympics haven’t even started, and the games are already in a crisis of shifted funding for athlete participation, diminished staff and potentially empty stands. But the Sagamihara massacre and Japan’s surrounding miasma dealing with disability, make these hurdles seem small compared to what lies ahead for the games, athletes, advertisers and so many others when Tokyo hosts the Paralympics in 2020. Continue reading

Standard
maxresdefault
advertising, Automotive Advertising, disability, Jaguar, Wheelchair

Advertising & Disability at a Crossroads: Stop typecasting and using us as props.

I love everything about Jaguar cars and I’m a big fan of Stephen Hawking, but the combination of the two in the British auto brand’s latest advertisement left me a bit disappointed. The plot line pulls in James Bond themes with actor Tom Hiddleston, portraying a secret agent and driving the Jaguar F-PACE. The luxury car maneuvers effortlessly across roadways through cinematic vistas to arrive at a futuristic mountain hideaway where Hiddleston meets Stephen Hawking. Watch the commercial before reading any further and come to your own conclusions on what type of character Hawking is supposed to be. Continue reading

Standard
bmw-wheelchair-hed-2016
Olympics, Uncategorized

Advertising can take someone from being wheelchair bound to boundless.

Two ad campaigns that came out days apart portray people with disabilities in totally different lights…one for the better and one not so good. What this tells me is that we have a long way to go to educate and inform agency creatives and advertisers on best practices to incorporate people with disabilities consistently and positively. Continue reading

Standard
maxresdefault
Paralympics, Uncategorized

Advertising, Paralympics and Being Superhuman

Sammy Davis Jr. was an underdog iconoclast, talented actor, singer and had a damn good looking glass eye. How does he connect to the Paralymics? The UK’s Channel 4 created the groundbreaking three-minute advertisement We Are Superhuman, which is set to the iconic Sammy Davis Jr track, Yes I Can. The song has been re-recorded by a band of disabled musicians that come from from around the world, featuring lead vocalist Tony Dee. Continue reading

Standard
bk-logo-asl-ooh
American Sign Language, ASL Day, Burger King

Sign of the times: Burger King brings ASL to branding.

Most people know April 15th as tax day, but its also National American Sign Language Day and Burger King had a whopper of an idea to create some fun connections while connecting advertising and disability. Continue reading

Standard
Screen Shot 2016-04-14 at 7.51.59 AM
advertising, disability, Honey Maid

Getting MORE Wholesome with Disability, Diversity and Acceptance

Food styling, features and benefits and an amazing taste profile are all must haves in the consumer packaged goods category. But for brands to truly shine and create lasting connections with customers, the brand’s own employees, store owners and families everywhere, Honey Maid, among others, realizes that advertising can be powerful and go beyond category must haves to community hope. Continue reading

Standard
Screen Shot 2016-04-08 at 12.18.47 AM
Forum on Workplace Inclusion

Top 5 Ad Agency Takeaways From The Forum on Workplace Inclusion

In March 2016 I was fortunate to participate on the panel Lights! Camera! Access! 2.0 Disability-inclusive Diversity – Advertising Through a Brand New Lens at the Forum on Workplace Inclusion. The conference convenes in Minneapolis each year to engage people, advance ideas and ignite change around the topics of diversity, inclusion and equity. Continue reading

Standard