This is inaugural report on advertising and disability shows, how in 2018, creative campaigns and the disability community came together with the goal to continue momentum and spark conversations. This video was developed as a capstone short film for Clemson University’s doctoral class Rhetorics, Communication and Information Technologies.
Two ad campaigns that came out days apart portray people with disabilities in totally different lights…one for the better and one not so good. What this tells me is that we have a long way to go to educate and inform agency creatives and advertisers on best practices to incorporate people with disabilities consistently and positively. Continue reading
Sammy Davis Jr. was an underdog iconoclast, talented actor, singer and had a damn good looking glass eye. How does he connect to the Paralymics? The UK’s Channel 4 created the groundbreaking three-minute advertisement We Are Superhuman, which is set to the iconic Sammy Davis Jr track, Yes I Can. The song has been re-recorded by a band of disabled musicians that come from from around the world, featuring lead vocalist Tony Dee. Continue reading
The week was filled with celebrations, honors and insights, with the biggest surprise for me at the American Advertising Federation’s awards gala. In ball gowns and black tie, hundreds from our industry came together to recognize the best creative advertising our market has and toast individuals who’ve achieved the highest of accolades. I had the amazing honor of being inducted into the Knoxville Chapter of the American Advertising Federation’s Hall of Fame. Continue reading
This post is my small way to commemorate what would have been the 100th birthday of advertising creative revolutionary Bill Bernbach. From the beginning of his career, personal labels caused him to be an outsider. Because he was a Jew, Bernbach was segmented from the traditionally blue-blood, Ivy League world of Madison Avenue of the 1940’s. Bernbach saw an opportunity for creating more than just advertising – he used his differences to start what has been defined as the creative revolution. Eventually the outsider label shifted from being a negative to the ultimate positive goal for most advertising professionals and where they aspire creative to live. Continue reading
If alive today, David Ogilvy, the long-heralded advertising impresario, would have celebrated his 100th birthday. While many articles of late have touched on his ability to weave captivating storytelling into headlines and copy, which eventually led to masterful leadership of one of the first multi-national advertising agencies, few mentioned his role as early promoter of disability. Continue reading
You might not realize it but July 26th, 1990 was a pivotal day for the ad world. Signed into law on that date by President Bush, the Americans With Disabilities Act provided a small, but solid foundation for disability and advertising. Continue reading