Commercial, Down Syndrome, Industry Awards

How Could The Ad of the Year Be Such a Loser?

The luster of Paralympics gold is waning in the minds of advertisers and agencies (not that it shined brightly among marketers in the first place), but advertising and disability continues to win big…sort of. This year, at the 10th Annual ADCOLOR Awards, which is the advertising industry’s premier event recognizing work that promotes diversity and multiculturalism, the Ad Of The Year went to “How Do You See Me.” Produced by ad agency Saatchi & Saatchi, the ad was for CoorDown, Italy’s national organization for people with Down syndrome, but the well-intentioned ad has actually generated heated conversations and negative commentary among many vocal advocates in the disability community. Continue reading

Industry Awards

Disability on the Main Stage for the Association of National Advertisers’ Multicultural Marketing & Diversity Conference.

Among advertising and marketing professional organizations the Association of National Advertisers, ANA, is taking the lead in recognizing inclusion of people with disabilities. In 2014 the ANA introduced the Multicultural Excellence Award in the People with Disabilities category, the first of its kind in the industry, honoring outstanding work in the disability sector. Continue reading