‘Justice for all’ are three words we, as Americans, solemnly pledge, affirming our allegiance to country and community. But when it comes to social justice for people with disabilities, there is still a wide gap.
Academy Award winning actress Marlee Matlin shares her voice in this video on struggles of people with disability and social justice. Continue reading
How can something as simple as a new tea kettle design create buzz in advertising and creative industries and become transformational for people with disabilities? In this post’s two examples, Michael Graves and OXO share the power Universal Design is bringing to the disabled community. Continue reading
Paralympians Break The Ad Barrier was the title of a BusinessWeek article published in 2008. Just in the recent past, only three years ago, disabled athletes were granted a small advertising foothold of endorsements and sponsorships mostly dominated by gold medal Olympians. Major marketers including Visa and McDonalds, both longtime supporters of disability advocacy and awareness, wove compelling stories of disabled athletes into their general marketing campaigns centered around the 2008 Olympic games. Antonio Lucio, Visa’s chief marketing officer said, “The person we decided to feature, Cheri Blauwet, is not just a Paralympic athlete but an incredible female role model.” Continue reading
Ashley Fiolek, a young motocross superstar who, by the way, is deaf, was recently recognised at the 2010 Courage in Sports Awards for her achievements and efforts in action sports and charitable work within the deaf community. Known in motocross circles as the Dirtbike Princess, Ashley is sponsored by, and stars in this breathtaking and, in the end, surprising ReBull commercial. Continue reading
