It seems like in our industry marketers and agencies often clamor to be the first-to-market or the next big thing or want to ride the newest trend where CMO’s and creative directors will pontificate all day long on generalist statements about content being king and that we need to move on from millennials to a younger, hipper audience, but conversations are quieted within the industry when disability is brought into the mix.
This isn’t just my opinion that people with disabilities are rarely seen in advertising, it’s now, in part, academically proven. Continue reading