I love everything about Jaguar cars and I’m a big fan of Stephen Hawking, but the combination of the two in the British auto brand’s latest advertisement left me a bit disappointed. The plot line pulls in James Bond themes with actor Tom Hiddleston, portraying a secret agent and driving the Jaguar F-PACE. The luxury car maneuvers effortlessly across roadways through cinematic vistas to arrive at a futuristic mountain hideaway where Hiddleston meets Stephen Hawking. Watch the commercial before reading any further and come to your own conclusions on what type of character Hawking is supposed to be. Continue reading
Category Archives: Wheelchair
Advertising, Disability & Super Bowl 50 are a Winning Combo
What’s my favorite Super Bowl ad? If I had to pick, there are more than a thousand options over the course of the game’s 50 years. But what’s my favorite Super Bowl ad inclusive of people with disabilities? Now the options shrink dramatically down to a handful. Continue reading
Axing Stereotypes With The First Disability Inclusive Ad of 2016
You might say New Year’s resolutions are about axing old, misguided habits and Unilever’s newest TV commercial for Axe body spray does just that by shifting away from stereotypical machismo to feature a broader interpretation of masculinity. Continue reading