Food styling, features and benefits and an amazing taste profile are all must haves in the consumer packaged goods category. But for brands to truly shine and create lasting connections with customers, the brand’s own employees, store owners and families everywhere, Honey Maid, among others, realizes that advertising can be powerful and go beyond category must haves to community hope. Continue reading
My industry gets alot of flack, and some of it is well deserved. Picture that annoying ad or jingle that gets stuck in your head from used car dealers. But some of the most powerful and connective advertising goes beyond a product’s features and benefits to brands recognizing, incorporating and advocating for societal shifts. Many advertisers are now weaving people with disabilities into brand narratives.
Do these advertising images that use people with disabilities help change attitudes? This was the central question of a talk held at the University of Texas, Arlington, by disability studies and media scholar Dr. Beth Haller. Continue reading
You might say New Year’s resolutions are about axing old, misguided habits and Unilever’s newest TV commercial for Axe body spray does just that by shifting away from stereotypical machismo to feature a broader interpretation of masculinity. Continue reading
Disability in advertising took center stage during one of the most-watched live events of the year, the Academy Awards. Comcast debuted a 60-second ad which focuses on 7-year-old Emily, born blind, describing what she sees in her mind when watching her favorite movie, “The Wizard of Oz.” Continue reading
Dave Banta, EVP and Group Creative Director at Hill Holliday shared some powerful insights during a phone interview about the Liberty Mutual campaign that I’ve also blogged about in the past two posts. Dave’s background spans more than 25 years in advertising at different agencies across the country, he’s been creative director on Liberty Mutual’s account for 3 ½ of his 4 ½ years at Hill Holliday. Continue reading
I had the privilege to interview Teal Sherer, to learn how she brings conviction, visibility and voice to both her career in acting and support of disability inclusion and awareness. Originally from Lenoir City, Tennessee, Teal is an L.A. based actor, producer, and activist for performers with disabilities. Her film, TV, online and theatre work includes the Emmy Award-Winning HBO Film Warm Springs, starring Kenneth Branagh, I’m With Stupid an NBC series developed by The Farelly Brothers and on-stage performances with, among others, Dustin Hoffman. Closer to main the theme of this blog centering on advertising and disability, in 2008 Teal starred in the highly acclaimed Liberty Mutual commercial, Election. Continue reading