My industry gets alot of flack, and some of it is well deserved. Picture that annoying ad or jingle that gets stuck in your head from used car dealers. But some of the most powerful and connective advertising goes beyond a product’s features and benefits to brands recognizing, incorporating and advocating for societal shifts. Many advertisers are now weaving people with disabilities into brand narratives.
Do these advertising images that use people with disabilities help change attitudes? This was the central question of a talk held at the University of Texas, Arlington, by disability studies and media scholar Dr. Beth Haller. Continue reading