advertising, Amputee Advertising, disability

How amputees became the disabled darlings of Madison Avenue

Recently Campaign Live, an advertising industry media outlet, published several articles tied to increasing visibility of advertising and disability. Journalist I-Hsien Sherwood wrote groundbreaking editorial tied to advertising and disability. Prior to this article, whenever advertising and disability was covered by major industry media outlets like Adweek or AdAge, typically the focus of the story centered around one ad and the person or persons with a disability featured therein. Sherwood takes a more global perspective and posits the reasons for the rise in amputees being featured in advertising. In the article I was able to share commentary on the current state of disability in advertising. Continue reading

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Olympics, Paralympics

Britain Wins Gold For Disability Adverts

Pictured in the featured image are USA athlete Tatyana McFadden and British athletes Hannah Cockcroft and Melissa Nichols celebrating victories and holding up their respective country’s flag.

But what if the Paralympics competitions expanded into awarding medals for each country‚Äôs best inclusion of people with disabilities in advertising? Britain would be leagues ahead of the U.S.A., and here’s why. Continue reading

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