advertising, Amputee Advertising, disability

How amputees became the disabled darlings of Madison Avenue

Recently Campaign Live, an advertising industry media outlet, published several articles tied to increasing visibility of advertising and disability. Journalist I-Hsien Sherwood wrote groundbreaking editorial tied to advertising and disability. Prior to this article, whenever advertising and disability was covered by major industry media outlets like Adweek or AdAge, typically the focus of the story centered around one ad and the person or persons with a disability featured therein. Sherwood takes a more global perspective and posits the reasons for the rise in amputees being featured in advertising. In the article I was able to share commentary on the current state of disability in advertising. Continue reading

Amputee Advertising

Advertising & Disability Go Hand In Hand

Belgian amputee, Tanja Kiewitz.

Have you seen the Benz branded bionics? Disability and advertising made it into the headlines of Adweek, one of the industry’s leading news publications, when Matthew James, a 14-year-old British amputee, wrote to Mercedes Benz asking the automaker to help fund a new one. Continue reading