Pictured in the featured image are USA athlete Tatyana McFadden and British athletes Hannah Cockcroft and Melissa Nichols celebrating victories and holding up their respective country’s flag.
But what if the Paralympics competitions expanded into awarding medals for each country’s best inclusion of people with disabilities in advertising? Britain would be leagues ahead of the U.S.A., and here’s why. Continue reading
The Rio Paralympics haven’t even started, and the games are already in a crisis of shifted funding for athlete participation, diminished staff and potentially empty stands. But the Sagamihara massacre and Japan’s surrounding miasma dealing with disability, make these hurdles seem small compared to what lies ahead for the games, athletes, advertisers and so many others when Tokyo hosts the Paralympics in 2020. Continue reading
Food styling, features and benefits and an amazing taste profile are all must haves in the consumer packaged goods category. But for brands to truly shine and create lasting connections with customers, the brand’s own employees, store owners and families everywhere, Honey Maid, among others, realizes that advertising can be powerful and go beyond category must haves to community hope. Continue reading
In March 2016 I was fortunate to participate on the panel Lights! Camera! Access! 2.0 Disability-inclusive Diversity – Advertising Through a Brand New Lens at the Forum on Workplace Inclusion. The conference convenes in Minneapolis each year to engage people, advance ideas and ignite change around the topics of diversity, inclusion and equity. Continue reading