Recently Campaign Live, an advertising industry media outlet, published several articles tied to increasing visibility of advertising and disability. Journalist I-Hsien Sherwood wrote groundbreaking editorial tied to advertising and disability. Prior to this article, whenever advertising and disability was covered by major industry media outlets like Adweek or AdAge, typically the focus of the story centered around one ad and the person or persons with a disability featured therein. Sherwood takes a more global perspective and posits the reasons for the rise in amputees being featured in advertising. In the article I was able to share commentary on the current state of disability in advertising. Continue reading
Tag Archives: Honey Maid
Getting MORE Wholesome with Disability, Diversity and Acceptance
Food styling, features and benefits and an amazing taste profile are all must haves in the consumer packaged goods category. But for brands to truly shine and create lasting connections with customers, the brand’s own employees, store owners and families everywhere, Honey Maid, among others, realizes that advertising can be powerful and go beyond category must haves to community hope. Continue reading
How Advocacy, Apples and Advertising Created Something Wholesome
You may be wondering how making apple and cheddar melts in a Honey Maid commercial ties into greater inclusion of people with disabilities in media, but if you read on, you’ll know that it does. Recently I had the wonderful opportunity to interview Stephanie Woodward, J.D. disability rights lawyer and activist who is currently director of advocacy at The Center for Disability Rights on her role as advocate and about her involvement in the Honey Maid commercial. Continue reading